Making Van Gogh’s heritage in Europe available to all.
Plans for the future
- Developing Van Gogh heritage across the world and increasing social, economic and cultural value of his masterpieces
- Combining project at different levels for improving of the partners’ and visitors’ experience
- Turning this initiative into project that will be beneficial for towns, museums, information centers and towns that are related with Van Gogh.
In France the towns of Arles, Auvers-sur-Oise and Saint-Rémy-de-Provence are working on a fusion of their partnership. A digital Van Gogh Route will form part of the programme of Marseille-Provence 2013, European Capital of Culture.
But the main goal for the future is to link all the physical and mental parts of the journey into one single product that could be promoted in proper way. The longer term ambition is to achieve the European Cultural Heritage Label for Van Gogh Europe.